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PARTNERS
By working closely with our partners, we have developed many successful synergies that have delivered significant benefits to our clients. Partners are typically companies providing high quality, specialist marketing services or technical solutions in the areas of:
Click on the logos to learn more about our featured partners...
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Email, CRM & Campaign Management
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| Last year, Cognesia tracked several billion emails from over five hundred different email systems. Enlightened Email and CRM providers have identified integration with web data systems as a key way to improve email open rates and response. In particular, the companies listed below are working with Cognesia to provide close integrations that benefit their users considerably, automating installation and putting web data to work within marketing campaigns. |
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"Integrating Cognesia software within marketing platform Magellan has enabled Tangible Data to deliver a true single customer view. Combining offline data with online web analytics provided by Cognesia has given our clients a really powerful dataset from which they can derive true business benefits." Nigel Magson, Chairman
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| Tangible Data (formally Talking Numbers), are renowned for their award winning bespoke data solutions.
The two companies have combined their strengths after successful trials in working side by side with common clients. Combining off and on-line datasets across a common platform have made possible new levels of all-round customer insight, prospecting and the development of marketing data strategies across all direct marketing channels.
www.tangibledata.co.uk |
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"Through the integration with Cognesia, we are now able to extend the FastStats model to include web behavioural data and provide a complete view of the customers’ online and offline behaviour” James Alty, Managing Director |
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Apteco Ltd is a world class software supplier committed to developing the best marketing data analysis software available. Using the latest visualisation and analytical techniques for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management, reporting, and much more, Apteco’s FastStats™ software suite provides marketers with access to the information in their business.
With a fast, visual and truly easy to use interface, FastStats enables marketers to gain valuable insight and achieve better targeted, easier to measure and more cost effective marketing. FastStats is proven in hundreds of installations with thousands of users worldwide. Visit www.apteco.com to learn more.
www.apteco.com
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"Emailcenter are a leading email service provider offering the technology and expertise to implement best in class email marketing programmes."
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| Email Center are leaders in retention focused email marketing programmes.
Our specific specialism is helping our clients maximise the revenue generation from a customer database through utilising email. This key principle of focusing purely on using email with an existing client database sits with our belief that email is a fantastic retention tool but fundamentally useless as a tool for acquisition. As a result we do not work with any 3rd party lists.
www.emailcenteruk.com |
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"CommuniGator places the power of intelligent, personalised email communication in the hands of the marketeer. The addition of website visitor behavioural information to the mix significantly enhances email targeting and as a result improves email open and site conversion rates. Making this available as an out of the box solution provides all of the benefits without the need for complex setup." Lee Chadwick, Managing Director |
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Established in 2005, CommuniGator has rapidly become one of the leading email marketing software providers in the UK. Hundreds of organisations worldwide rely on CommuniGator for on-demand, on-premise or fully managed email marketing solutions.
CommuniGator Ltd has a characteristically fresh approach; treat email marketing with the attention it deserves and your audience will do the same. With this in mind the features and functionality of CommuniGator's digital marketing software (GatorMail) have been developed to make the marketeer's job both easier and more effective.
www.communigator.co.uk
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"Integrating web analytics with triggered e-marketing techniques is the single most important technical development for unlocking incremental revenue opportunities." Mark Brennan, Managing Director |
| CreatorMail clients have total visibility on issues such as data quality, deliverability, ISP performance, and tracked performance statistics by campaign, creative, clicked link, online behaviour and target segment.
CreatorMail work with their clients to get the most from their results and to continually fine tune commercial initiatives to drive revenue.
www.creatormail.co.uk |
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"Integrating with Cognesia enables our joint clients to integrate web analytics data with the Mailagent online marketing platform enabling targetted e-marketing techniques." Mike Crompton, Sales Manager |
| The MailAgent Email Marketing Platform is one of the leading systems in the market, proven time and again to deliver effectively globally. MailAgent is a UK company with a UK designed product, hosted and maintained in the UK. We provide an easy to use, but technically very capable platform from where you can create, edit, test, broadcast and most importantly monitor each recipient's response to your emails real-time.
MailAgent provides a step-by-step interface allowing you complete control over all processes from creating to sending and monitoring responses.
www.mailagent.co.uk |
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Search & Advertising
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| Cognesia campaign management and tracking features integrate with a number of search and advertising systems benefiting users considerably. |
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Cognesia operates a deep integration with Google Adwords enabling clients to integrate campaign data directly with Cognesia's unique visitor profile view. |
| Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and the advertising network. With control over ads, budgets and targetting, results can be achieved quickly. With no minimum spending requirement or time commitment, it is no surprise that Google Adwords has become the dominant force in search marketing. Cognesia draws together your Google campaign data within the web analytics environment for enhanced conversion, performance and profiling possibilities.
www.google.com |
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Yahoo Search Marketing integrates with Cognesia allowing campaign data to be integrated quickly and easily into Cognesia's web data. |
| Over 2.3 billion searches oocur on Yahoo every month. Yahoo's Search Marketing tools allow you to target specific demographics, local and/or national audiences. Ads can be rotated in search results, to see which receives the most clicks from your prospective customers. Forecasting and keyword suggestions tools are available. Cognesia integrates with Yahoo to provide this data within your web analytics environment for performance and profiling purposes.
www.yahoo.com |
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With more and more companies concerned with the ROI of their Internet Marketing, Telephone Conversion Tracking is becoming more and more important. As partners, Cognesia and Adtraka, offer a cutting-edge service that leverage the latest developments as soon as they are available. |
| Most companies focus their SEO efforts on high quantity search phrases, but these are not necessarily the phrases generating the most sales. Very often a company will get to the top of a keyphrase listing only to discover that their business hasn’t increased. By using AdTraka to identify phrases that convert into sales you can ensure your SEO efforts are not wasted.
For a truly successful Online Marketing Strategy, Adtraka allows companies to focus on the keyphrases that are converting into business.
www.adtraka.com |
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Web Management
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| Experienced web management companies recognise that the management of web data for their clients is an important process, that should not work in isolation to the web systems in place. Working with Cognesia allows professional web management businesses to fully automate and integrate reporting, data extraction and optimisation processes within a scalable and flexible platform. |
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Investis help quoted companies manage their online corporate communications, with services ranging from designing, building and hosting corporate or investor websites, to online annual reports and webcasting. |
| Since launching in March 2000, Investis have become the market-leading specialists in providing online corporate communications services to listed companies across Europe. Following the acquisition of Quartal Flife in December 2008, the company now has more than 1,000 clients in over 20 countries worldwide. An experienced management team brings together knowledge of corporate communications, the City and Internet technology.
www.investis.co.uk |
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"Everything we have wanted to achieve has been backed by Cognesia and a huge amount of functionality has been written into the system to help us achieve our goals. We also benefit from the evolution of the system as requests and suggestions come in from Cognesia's own clients. I don't know what more we could have asked for!" Jon Ryan, Product Development Manager |
| Cognesia work with G-Forces integrating website behaviour information into their NetDirector portfolio of products. Cognesia Enterprise is the web systems information feed for G-Forces NetDirector LeadBeast dash-boarding solution.
LeadBeast is a lead tracking software that enables you to consolidate all the leads and enquiries generated by your sales channels in one easy to understand dashboard. This enables you to identify the marketing campaigns that are working and highlights the ones that are not, allowing you to improve the effectiveness of your marketing campaigns. By identifying where your enquiries come from, online or via the telephone, what sources are working and how much they are costing, you can get closer to the "holy grail" of marketing.
www.gforces.co.uk |
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Site Performance & Usability
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| Driving online performance forward demands data that is accurate, flexible and relevant. Working with key partners, Cognesia have supported thousands of companies improve their online performance. |
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"Cognesia is a perfect distribution partner to Realeyes with open minded and forward thinking understanding of our client's web analytics needs." Mihkel Jäätma, Director, Corporate Development
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| Realeyes is a specialized provider of quantitative eye tracking research. The company offers large sample eye tracking data collection services, delivered fast and cost-efficiently. Realeyes' analysis solutions save time and effort since all results are quickly delivered in easy-to-read reports, available in pdf, ppt and flash format. Realeyes' clients include research firms, consultancies, media agencies, creative agencies and market research firms. Realeyes also works directly for brands like Sony, Barclays and LoveFilm. Cognesia is a perfect distribution partner to Realeyes with open minded and forward thinking understanding of its clients web analytics needs.
www.realyeyes.it |
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Yard Associates are an independent Digital Agency offering impartial expertise across a number of key online performance criteria. |
| Yard Associates have worked with a large number of companies, helping them to make the right strategic product decisions. To ensure that we understand the requirements of our clients, we have forged partnerships with some of the leading technology vendors, allowing us to not only recommend solutions but also to provide full implementation and post-implementation support to our clients.
www.yardassociates.com |
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"Sitemorse works with Cognesia to certify tagging and data collection approaches, providing functional testing, compliance checking and performance measurement." Lawrence Shaw, Director |
| Sitemorse leads the world with its unique software that guarantees to improve the quality, compliance and Search Engine Optimsation of your website. Sitemorse improves online experience, reduces reputational / legal risk, ensures brand standards are upheld and that intellectual property is protected.
Sitemorse allows management to see key vulnerabilities that impact customer experience and regulatory / brand compliance, and provides technical staff with the exact detail of issues down to the line in the code, while offering industry leading auditing tools to significantly improve Search Engine Optimisation. Sitemorse is unique in that it acts as a user looking at your website, and can often see issues that you are "blind" too. Internally and operationally it requires no technical setup and no internal support or maintenance.
www.sitemorse.co.uk |
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Industry Associations
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| Since its inception in 2000, Cognesia has played an active role in assisting to shape the future of web marketing and analytics, helping to establish standards, conventions and best practise for the industry. |
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The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives.
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The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives. Members have the opportunity to participate in many key initiatives through committees—such as Advocacy, Education, International, Research, Standards and Technology—in order to help develop and shape industry standards and best practices.
www.webanalyticsassociation.org |
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ABCe provides independent auditing and certification of a wide range of digital media including web, email, video streams, ad networks and digital TV.
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| ABCe are owned by the media industry, ABC independently verifies and reports on media performance, providing a major trading currency for media buyers and owners across print, events, digital and evolving platforms. ABCe data is prepared to industry-agreed standards, it delivers a common, comparable currency to media owners and buyers. The organisation is an industry-owned, non-profit distributing organization. All profits are invested back into the business for the benefit of the industry.
www.abce.org,uk |
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Econsultancy provide one of the leading sources of independent advice and insight on digital marketing and ecommerce.
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| Econsultancy was founded in 1999 as a community where the world's digital marketing and ecommerce professionals meet to sharpen their strategy, source suppliers, get quick answers, compare notes, help each other out and discover how to do everything better online. The company provide reports, events, online resources and training programmes to help their 97,000+ members make better decisions, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
www.econsultancy.com |
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The Chartered Institute of Marketing is the leading international body for marketing and business development.
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The Chartered Institute of Marketing are the world’s largest organisation for professional marketers. The organisation plays a key role in training, developing and representing the marketing profession and delivers accredited, practice-based qualifications through UK and international study centre networks.
www.cim.co.uk |
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