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• october 2010

In this update:

• PRODUCT FOCUS: New e-commerce and marketing features view...  

• FEATURE: Ten ways to improve e-commerce performance view...

• HOT TOPIC: Adding web channel data to the single customer view view...

• INTELLITWEETS: A round up of what's happening in the marketing & web worlds view...

Product Focus

New e-commerce and marketing features

We are pleased to announce the release of Cognesia R7. This release introduces a host of new features and improvements in a number of key areas:

New E-Commerce features provides valuable sales and product data which can be used to improve performance and identify sales opportunities. Cognesia's Paid Search reporting has been improved, providing fully automated tracking, with fantastic performance and comparative data available at the click of a button. IntelliAdmin is a new console that allows clients to self-adminstrator their accounts and users. My Shares allows users to share interesting reports/data with each other, and provides administrators with a quick and easy way to deploy reports to their users. Intellimap is a popular feature within Cognesia, and we have made it perform even better! We also introduce a new Cognesia Toolbar that provides instant access to reports.
 

Feature

Ten ways to improve e-commerce performance

Cognesia Explore focusses on delivering performance improvements through ten simple actions. We call these the 'e-commerce commandments':

(1) Focus more on the 98% who didn’t  buy
(2) Seek to identify prospective customers who are ‘in the market’
(3) Drive up your  "Browse to Buy" ratios
(4) Reduce dropouts in the commerce funnel
(5) React to dropped shopping baskets
(6) Identify opportunities to optimise your product portfolio
(7) Improve the ways products can be found
(8) Assess your marketing campaigns using 'real' business objectives
(9) Integrate web browsing data into your CRM and marketing systems
(10) Avoid lost sales from technical screw ups
 
read more
 

Hot Topic

Adding web channel data to the single customer view

There’s nothing new about the concept of a single customer view. Everybody understands the benefits and many argue passionately about the insight that can be gained from a centralised view of customer contact and activity. Most successful organisations have implemented a system that provides this insight and there are now a number of agencies that specialise in helping businesses to achieve a single customer view.

Within the retail sector in particular, the use of storecards has enabled a thorough understanding of buying patterns and helped some of the larger brands to grow and dominate. So why are so many businesses failing to add web channel data to their single customer view?

The main problem is that traditional web analytics systems were built on the assumption that a “visitor” uses a single website access device. Nowadays nearly everybody has more than one device. As a result a single person can be represented by many “visitor” records making it impossible to get a holistic view of an individual’s website behaviour.

read more
 

IntelliTweets

A round up of what's happening in the marketing and web world

• The arrival of 'Ping Marketing'... Starbucks to send money-off vouchers to your phone as you pass a coffee shop.
• At the Guardian’s Changing Advertising Summit, Marketers are told to prepare for the same commitment to digital and mobile channels as traditional media.
• Orange says UK mobile users prefer browsers to apps.
• UK ad spend increases 11% in Q2 2010, according to the Advertising Association.
  
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