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Intellitracker Ltd rebrand as Cognesia Ltd
All may have seemed quiet at Intellitracker for the last couple of months, however this couldn't have been further from the truth...In reality we have been making some quite significant changes.
We’d like you to be one of the first to know that Intellitracker Ltd has rebranded as Cognesia Ltd. The formal change of name took place on Tuesday 12th April.
Over the coming weeks, you will see the new brand being adopted on our website, email addresses and sales & support materials. The name of our analytics service will also be changing. Future mailings will come from marketing@cognesia.com and will use the new brand identity.
Why are we rebranding to “Cognesia”?
Despite the name change and our massive rebranding efforts, we’re still the same company. However things move on and we feel that what we do now is not reflected in our old name. Over the last 2-3 years our original singular focus on web analytics has been replaced by a broader focus on site optimisation, visitor profiling and behavioural targeting. We see our product range becoming more action oriented, with a focus on improving engagement through personalisation. Hence “Cognesia” which roughly translated means “to intelligently recall”.
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