A/Bn TESTING

What is A/Bn Testing?

The ability to serve multiple variants of an item and select the best performer, the purpose being to optimise the performance of the overall site by improving key elements.

Benefits of A/Bn Testing

There are numerous advantages of A/B testing and the technique is much easier to complete than more complicated multivariate tests. The simplicity and performance of A/Bn testing is seriously impressive.
 

Cognesia allows you to test all of your ideas, layouts, designs and promotions, providing clear and simple feedback on what is working. Setup tests, run as many variations as you like, even perform testing on particular audiences.

A/B testing adds a touch of science to the creative process and brings the best out of the ideas and creativity that live in your organisation.

Availability

Screenshot

A screenshot showing the relative performance of two creative variants running in an A/B test.
 

Benefits

• Ease of implementation and simplicity of test design
• Far easier and quicker than the complication of MultiVariate testing
• No follow-up tests are required to verify the results - the best performer in the test is declared the winner once enough data is collected
• Everything about a page can be tested...
  • Headlines
  • Layouts
  • Navigation
  • Calls to Action
  • Colour Schemes
• Generates significant improvements to site performance in a short space of time with minimal investment

Testimonials

"Testing offers us a great possibility to improve the performance of our site, with minimal investment."
  (Quinitexel)