AUDIENCE RESEARCH
What is audience research?
Vegetarians generally aren't too fond of t-bone steaks and your average carnivore runs screaming from a green salad. So why should we expect every visitor to a website to want the same things?
Well, before we can tailor our website appropriately, it is often necessary to understand who are visitors are, and how they use the website. This is audience research.
What are the benefits of audience research?
Cognesia Online allows you to explore visitor behaviour and understand whether the t-bone or the leafs are appropriate. Visitors can then be grouped into audiences and targeted with campaigns.
|
