BROWSER TARGETING

What is browser targeting?

A few years ago, there weren't many different versions of web browsers to choose from. Now there are dozens. Actually, there are over 100 different browsers, not counting different versions of the same product. The advent of mobile platforms has also introduced new browser variants.

Benefits of browser targeting

Handling this can be problematic, and require different versions of your site or content for different browsers. Increasingly however, there are new opportunities, particularly with the monetisation of mobile platforms. Browser and platform targeting is being used more and more to target particular services to mobile users, or even particular devices like the IPhone or IPad.

Availability

Screenshot

Cognesia can target your content, ads and promotions to particular platforms, devices or browsers. Here, the user has targeted their campaign to be served to IPhone, IPad and Android users.
 

Benefits

• Target your campaigns at users of particular platforms, such as:
  • Mobile
  • Desktop
  • IPhone,  IPad, Mac
  • Android or Windows Mobile
• Tailor certain promotions or content to particular browsers
• Switch on or off content based on the browser

Testimonials

"Web analyics without limits"
  (This is London)