What is browser targeting?
A few years ago, there weren't many different versions of web browsers to choose from. Now there are dozens. Actually, there are over 100 different browsers, not counting different versions of the same product. The advent of mobile platforms has also introduced new browser variants.
Benefits of browser targeting
Handling this can be problematic, and require different versions of your site or content for different browsers. Increasingly however, there are new opportunities, particularly with the monetisation of mobile platforms. Browser and platform targeting is being used more and more to target particular services to mobile users, or even particular devices like the IPhone or IPad.