CLICK THROUGH ANALYSIS

What is Click Through Analysis?

Click Through Rate or CTR is a way of measuring the success of an online campaign.

The CTR for an advert is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.

For example, if a banner ad was delivered 100 times (100 impressions) and received one click then the click through rate is 1%.

Benefits of Click Through Analysis

If you are using Cognesia to run an A/B test, the CTR is essential to determine the best variant in your test.

If behaviourally targeting a campaign, or simply managing some content, we will also determine the CTR. This can help determine the value of the campaign you are running, as well as the suitability of the place and page the campaign is running on.

Availability

Screenshot

A screenshot of a Cognesia report showing campaign performance.
 

Benefits

• View impression, click and visitor metrics for your campaigns
• Tracking is applied automatically
• Run reporting over any date range
• Reports can be edited
• Reports can be scheduled
• Enterprise users can filter the report for audiences

Testimonials

"Instrumental to our site redesign"
  (Loot.com)