CONTEXTUAL TARGETING

What is Contextual Targeting?

Contextual Targeting exists when a campaign is activated on a web page because of the relationship to the content on that page.

An example would be placing a “Study Abroad” advertisement on a page that sells Spanish Teaching Aids, or a Guitar Center Ad on a Concert Ticket page.

Cognesia Online's contextual targeting allows your campaigns to react to the content within your web pages. The system can handle multiple contextual fields, including content, search and meta data.

Benefits of Contextual Targeting

When contextual technology is in place, visitors tend to react more on related advertisements with all ad formats. As a result, visitors perform more clicks/leads/sales to the advertisements, which increase the profit possibility for our customers.

Availability

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Cognesia's contextual targeting can work with multiple contextual parameters, and these can be setup for each place (zone) that you are managing.
 

Benefits

• Greater engagement + approaching your audience while reading relevant content = higher conversion
• Automatically generated contextual-links
• Content or Ads can be automatically matched to your content
• Can handle multiple contextual fields
• Can be used to handle dynamic content
• Each place on a page can be given a different context if required

Testimonials

"“Unlocks potential business opportunities”
  (Thomson Holidays)