GEOGRAPHIC TARGETING
What is geographic targeting?
Geotargeting, otherwise known as geographic targeting is the process of determining the location of the user who queries the web and delivering different content to the user according to their physical location. The geographic location of the user can be identified by the user’s IP address.
What are the benefits of geographic targeting?
The web is a global marketplace, which creates opportunities and difficulties. Cognesia's geographic targeting enables you to ensure that you react to the specific need of visitors from specific countries and regions.
Geographically targeted ads can effectively increase click through rates and return on investment.
Geotargeting is particularly helpful for small businesses and local service providers to compete with large businesses.
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