Cognesia | Features

Features
LIVE IN FIVE The challenge: You want to make your website more intelligent and improve performance, but can't replace your web systems. The solution: Cognesia can be installed in minutes and works with all known web systems.	A/Bn TESTING The challenge: Your business has a lot of great ideas, but contrasting opinions on how best to improve performance The solution: Cognesia allows you to test ideas, layouts, designs and promotions, providing clear and simple feedback on what is working.	BEHAVIOURAL TARGETING The challenge: Your website treats each visitor the same, regardless of their previous activity. The solution: Cognesia allows your website to react to previous browsing activity, improving relevancy and facilitating remarketing.


CONTEXTUAL TARGETING The challenge: Your campaigns and promotions are targeted by section and therefore not always appropriate for the content of each web page. The solution: Cognesia allows your campaigns to dynamically react to the content of your web pages.	GEOGRAPHIC TARGETING The challenge: Your website does not react to the national or regional demands of your visitors. The solution: Cognesia can tailor your website to visitors based on their country and region.	SCHEDULING The challenge: You are responsible for your website, but it operates 24x7x365... unlike you! The solution: Cognesia can control when and where campaigns run on your site. Schedule new content to appear at specific times and dates.


BROWSER TARGETING The challenge: New mobile platforms, devices and browsers are creating technical challenges,but also present opportunities. The solution: Cognesia allows you to trigger content and campaigns based on the platform (iphone, ipad, android, windows, mac) or browser (IE, Firefox, Chrome, Safari, .	CLICK ANALYSIS The challenge: You are running promotions, content and advertising but are unsure if visitors are interacting. The solution: Cognesia tracks click-through for all your campaigns and determines how well certain variants are actually working.	MEDIA MANAGEMENT The challenge: You want to optimise all aspects of your website regardless of the content or media type. The solution: Cognesia can be used to manage any media or content on your website.


AUDIENCE RESEARCH The challenge: It's unclear what content and promotions to target at particular visitors. The solution: Cognesia allows you to identify and personalise campaigns to visitors exhibiting certain behaviour.	ZONING The challenge: Deploying campaigns and promotions to appropriate places on your site is a logistical nightmare. The solution: Cognesia allows you to manage designated site zones and page areas quickly and easily.