The EU tackles the privacy monster

The EU tackles the privacy monster but the conclusion is unclear

A/Bn and multivariate testing

What is A/B Testing and Multivariate Analysis and should I be doing it?

Redefining the single customer view

Why aren't more organisations integrating their web channel data?

Heads in the cloud

Simon Roberts heads to Boston and San Francisco to investigate the cloud phenomenon

From preference to purchase

Understand the activities and needs of those that don't buy

How can I double email click through?

Turning to behavioural targeting for better returns

What is your free stats tool costing you?

The "free" route comes at a cost...

How can I cut costs in the right places?

Determining which campaigns yield high value visitors

Determining the real value of a campaign

In a multi-campaign environment, you need a clear approach