Cognesia partner with Apteco

The Cognesia and Apteco partnership allows FastStats users to segment using data from online & offline marketing channels

Cognesia are pleased to announce a new partnership with Apteco Ltd which allows FastStats software users to easily integrate web behaviour into their overall marketing view.

With web data invariably “inaccessible”, or worse, ‘orphaned’ from a business’s traditional marketing databases, most organisations have a “black hole” in their data. This makes marketing analysis incomplete, and impedes key marketing communications. A simple, effective solution was required.

Commenting on the partnership, James Alty, Managing Director of Apteco, says:

“FastStats systems are typically used to provide a single customer view that includes geo-demographic, transactional and campaign data.  Through the integration with Cognesia, we are now able to extend this model to include web behavioural data and provide a complete view of the customers’ online and offline behaviour.  FastStats can handle both identified and anonymous visitor information helping the marketing team understand web behaviour and how it relates to transactional activity.”

Mark Wilding, Director at Cognesia, adds:

“This is another really important partnership for us. FastStats is a terrific weapon for marketers, and by integrating Cognesia's web data, we have developed something of real value. We have made targeted, personalised, multi-channel marketing really simple for the marketer.”

“	By integrating our web data with FastStats, we have made targeted, personalised, multi-channel marketing really simple for the marketer	”
	Mark Wilding Director Cognesia Ltd

Commenting on the partnership, David Hudson, Head of sales & Marketing says “Integrating Cognesia's Behavioural Data model into FastStats marketing data analysis systems constructs a complete insight into past, existing, and prospective visitor behaviour, together with key business data. The analysis of web data within FastStats has various applications, not least, allowing visitor segmentation based on online behaviour. This allows personalised marketing campaigns to be more effectively targeted.”

This content was modified "post-production" to use up-to-date company and product names (April 2011).