Cognesia Explore Release 6.2 provides improved PPC and Email Integration

Cogesia today announced the release to production of Cognesia Explore R6.2. In addition to a myriad of minor enhancements the new release includes a major upgrade to the Email Integration Module and a brand new PPC Analysis Module.

Commenting on the release, Mark Wilding, Product Manager at Cognesia said: “Both of these new features are a direct response to user requests for solutions that optimise their digital marketing. We have worked with existing clients to understand their requirements and been able to respond to their needs very quickly. As a result of these client discussions, we are planning a number of other initiatives in the area of marketing optimisation.”

The PPC module allows Cognesia Explore to connect to a user’s PPC account and retrieve impression, click and cost data for inclusion within their conversion analysis. Users can analyse the ROI of ads, ad groups and even individual keywords for different group of site visitors using Cognesia’s powerful segmentation tools.

The Email Integration module has received a major facelift with a new Profiler report being made available to users. This report enables users to create and preview their own visitor segments prior to passing the lists to their email vendor. What was previously a relatively complex task undertaken by consultants is now a user task that can be fully automated and performed by the marketing team.

In addition to these major upgrades a number of other significant enhancements have been launched. These include improvements to the way in which the traffic within multi-domain sites can be visualised and a major simplification of the way in which users can make Intellitracker data available to other applications.

This content was modified "post-prodcution" to use up-to-date company and product names (April 2011).