Ad Serving

Target your ads based on visitor environment and behaviour

Engage is the smart choice for marketing managers seeking to target their ads and promotions

Engage enables you to target the ads and promotions that you offer to your site visitors. By targeting specific ads at particular audiences you can optimise conversion rates and improve visitor satisfaction and hence brand loyalty.

Multi-Media

Engage can serve all forms of media including text, html, flash, image and video.  This gives you complete flexibility to manage your site content as you wish. You can choose to serve non-Flash content to certain browsers or provide different types of content to repeat visitors than new visitors, all at the click of a button.

Multi-Campaign

Users can set up multiple campaigns with each campaign targeting a different advert or promotion to a different audience.. Each campaign includes a default ad that is served to those that do not meet the campaign criteria.

Landing Page Optimisation

When a visitor arrives on your site from an external ad you can serve a promotion that compliments both the ad they came from and their past behaviour and browsing environment. This consistency of brand messaging provides dramatic improvements in ad conversion rates.

Targeting Options

Ads can be targeted based on time of day, day of week, country and region, browser technology, URL tag, page content and past browsing behaviour.

Behavioural Segmentation

Engage includes a comprehensive audience segmentation facility that is based on the Explore audience selector. This proven technology enables users to select audience members based on a comprehensive array of past web browsing behaviour.

Contextual Advertising

A powerful element of Engage’s targeting options is the ability to serve ads and promotions based on the page content into which they are served.  This allows sports ads to be automatically placed on sports pages for example and enables you to avoid the possibility of atrocious adjacency, all without complex coding or expensive development.