ANALYTICS AND REPORTING

Understand and optimise your web business

Explore is the smart choice for marketing managers seeking to understand their online business.

Explore enables analysts and marketers to take full control of their analytics and automate the delivery of business critical information to others.  Explore puts you in the driving seat and helps you to accelerate your online business with crystal clear vision.

Explore provides a revolutionary approach to enabling in-depth understanding of customer behavior - uncovering key factors that drive sales, finding measures that increase customer retention, discovering hard-to-find patterns that explain web actions, and more.

The freedom to easily and quickly interrogate the system allows you to investigate trends and possible relationships, look at “what-if” scenarios and generally ask questions of the stored information. The use of report templates allows you to create reports on-the-fly without the need to call upon specialist report building resources. Once created, a report can be saved for re-use, included in an email schedule, shared with other users, or made available to other systems. This is a far cry from fixed format reporting of statistics.

Dashboards and KPI Reporting

Explore provides powerful dashboard capabilities allowing the user to create multiple dashboards each containing multiple reports. These can include Key Performance Indicators such as bounce rate, loyalty, recency and frequency and such things as revenue per visitor, average order value and visitors per order.

Trending

Explore maintains a life-long history of visitor activity and provide users with the ability to trend this activity over any period.

Line-of-thought Analytics

Explore’s template based architecture allows users to create ad-hoc segmented and comparative views with ease. These can be then be saved, exported or shared with others at the click of a button. Explore recognises that the answer to one questions generally spawns new questions. As a result the interface is multi-tabbed allowing multiple reports to be accessed simultaneously.

Exlink Spreadsheet Plug-in

Exlink is a MS Excel plug-in that displays Explore reports within Excel. Data is refreshed each time the spreadsheet is opened and can be linked to other worksheets or even spreadsheets.

AppLink API

Explore’s API is known as Applink and is used to enable integration with third party applications including Exlink. The simple drag and drop interface means that any user can select a report to be made available through the API. Integrations exist with SAS, SPSS, Apteco FastStats and a large number of other marketing, email, CRM systems.