APPLINK

Applink streams highly valuable web data to external corporate dashboards, management spreadsheets, CRM systems, web gadgets, mobile phones and other third party applications. This allows organisations to disseminate information where it is needed in controllable formats that can be quickly put to use. Applink, by its very nature, also allows repetitive businesses processes to be fully automated. These processes can use AppLink to access real-time data streams.

Typical examples of how Applink is being used include:

CRM Integration
 

Each time a visitor interacts with your website, a significant and highly valuable stream of personalised data is being created which can include information on their product preferences, searches made, content viewed and commerce interfactions. However, many organisations never see the value of this information because they are either (i) not able to retain the information (ii) unable to extract it (iii) unable to integrate it with other applications. Using Applink within Intellitracker Enterprise opens up many opportunities. One such opportunity is to trigger emails to known visitors based on their web interactions, such as:

-  Dropped Shopping Baskets

-  Product Views

-  Searches Made

Management Reporting (Dashboards)
Many organisations already have a management dashboard that displays the organisation’s key performance indicators (KPIs). Applink can be used to automatically update the information displayed within the dashboard application.

Web Gadgets / Mobile Phones / Intranets
Other ways to utilise web data include web gadgets, mobile phones and intranets. Applink can be used to provide information to applications that run in your mobile phone or in a web browser. You can now gain access to your critical web analytics information wherever you are whenever you want.

Custom Applications
Software developers can use Applink in any number of ways to put their web data to work throughout their organisation.