Content Personalisation

Personalise web-site content based on visitor environment and behaviour

Engage is the smart choice for marketing managers seeking to personalise their website content

Engage enables you to personalise the content that you provide to your site visitors. By personalising content to suit particular audiences you can optimise conversion rates and improve visitor satisfaction and hence brand loyalty.

Multi-Media

Engage can serve all forms of media including text, html, flash, image and video.  This gives you complete flexibility to manage your site content as you wish. You can choose to serve non-Flash content to certain browsers or provide different types of content to repeat visitors than new visitors, all at the click of a button.

Multi-Campaign

Users can set up multiple campaigns with each campaign targeting different content to a different audience.. Each campaign includes default content that is served to those that do not meet the campaign criteria.

Landing Page Optimisation

When a visitor arrives on your site from you can serve content that compliments the marketing campaign they came from and their past behaviour and browsing environment. This consistency of brand messaging provides dramatic improvements in ad conversion rates.

Personalisation Options

Content can be personalised based on time of day, day of week, country and region, browser technology, URL tag, page content and past browsing behaviour.

Behavioural Segmentation

Engage includes a comprehensive audience segmentation facility that is based on the Explore audience selector. This proven technology enables users to select audience members based on a comprehensive array of past web browsing behaviour.

Contextual Personalisation

A powerful element of Engage’s personalisation options is the ability to serve content based on the existing page content into which it is served.  This allows you to automatically serve the author biography and photo relevant to a particular article for example all without complex coding or expensive development.