Engage

Optimise, target, and personalise web content

Engage is the smart choice for marketing managers seeking to optimise their online business

Engage is a suite of site optimisation tools designed to help you to test, target and personalise content and hence improve the performance of your website.  Designed from the ground up to be easy to install and simple to use, marketing managers can now achieve dramatic improvements without the need for complex coding or expensive development.

Targeted Ads

Engage enables you to target the ads and promotions that you offer to your site visitors. By targeting specific ads at particular audiences you can optimise conversion rates and improve visitor satisfaction and hence brand loyalty.

Personalised Content

Engage can serve all forms of media including text, html, flash, image and video.  This gives you complete flexibility to manage your site content as you wish. You can choose to serve non-Flash content to certain browsers or provide different types of content to repeat visitors than new visitors, all at the click of a button.

Test and Optimise

Engage takes ABn and multivariate testing to a new level by providing the ability to run experiments (tests) against specific segmented site visitor audiences.  It is now well understood that when it comes to site design, one size does not fit all.  Different groups of site visitors respond to different site design and content in different ways.  Engage enables you to identify this and optimise the site content for multiple audiences simultaneously.

Behavioural Targeting

It is well understood that personalising site content results in improved conversion rates and increased visitor retention. Indeed, the results of targeting the right message to the right person can be dramatic. Engage enables previous website behaviour to be used to determine the best messaging to be used in a visitor’s subsequent site visit.