EXPLORE

The smart way to drive your marketing

Explore is the smart choice for marketing managers seeking to optimise their online business.

Explore’s inherent focus on the visitor allows users to build web based behavioural data into their everyday marketing activities.

 

VISITOR PROFILING

Explore builds a life-long profile of every visitor to a site, whether they are a browser, prospect or customer. The flexibility of Explore’s visitor centric architecture provides an unrivalled platform for achieving targeted, behavioural based marketing communications.

Segmentation

Ad-hoc visitor groups can be created and applied to any view. Groups can be based on any number of data dimensions including form and search data provided by the visitors themselves.

Targeted Communications

The availability of comprehensive, segmented visitor information allows marketers to base their communications on precise, rather than perceived needs. Explore connects with email and CRM systems to enable behavioural led marketing activities to be performed with ease.

MARKETING PERFORMANCE

Explore provides a central repository for all online marketing and visitor data. This creates a single view, and enables accurate, accessible campaign performance comparison.

Conversion Optimisation

Dramatic conversion rate improvements can be achieved by using Explore to profile visitor behaviour, personalise campaigns and optimise key site processes.

Campaign Performance

Conversion and repeat visit rates can be optimised for all marketing campaigns including advertising, email, PPC and natural search.

Path to Conversion

The marketing journey taken by visitors to the site can be fully understood and this information used to gain a comprehensive understanding of how different campaigns interact, which yield conversions and which assist in this process.

Promotions

The performance of on-site promotional activities including links, banners and buttons can be understood and optimised.

SITE OPTIMISATION

Site Design and Content Usage

Explore provides an intuitive method to understand and improve site content, processes and navigation.

Search and Interaction

Searches, registrations and form-fills can be analysed in order to understand visitor requirements and target content.

Usability & Design

The effect of site design, navigation, placement and layout can be fully understood.

Commerce

Comprehensive details of every sale can be captured and related to the relevant campaign or promotion.

Visitor Behaviour

Visitor behaviour can be easily visualised. Intellimap, for example, provides a clear understanding of content usage by superimposing site interactions directly onto a web page.

Engage

Explore integrates with Cognesia’s Engage content personalisation system which enables personalised site content and targeted promotions to be provided to visitors.