MARKETING PERFORMANCE

Understand and optimise your marketing

Explore is the smart choice for marketing managers seeking to optimise their campaigns.

The harsh reality is that most visitors don’t convert. With PPC rates increasing, email click-throughs declining and other “paid for” marketing campaigns becoming increasingly competitive, it is necessary to be clearer than ever on which campaigns are performing and which are not.

Explore helps you to understand which marketing activities, campaigns and keywords drive the highest value traffic. You can see which campaigns provide immediate conversions and which assist in the process by building brand and creating repeat visits that enable subsequently conversions. Different groups of visitors will respond differently to your marketing activities so Explore helps you to identify the groups that are worth targeting with specific messages and then monitors the results.

Conversion Analysis
Explore enables you to analyse the things that influence the realisation of a chosen goal. The success or otherwise of any campaign, keyword, advert, promotion or affiliate can be easily understood.

Marketing Journey

A “Marketing Journey” is the route taken by a particular visitor through the various marketing activities with which they interact.  Explore enables you to understand both the final conversion and the way in which campaigns assist the marketing journey.  You can attribute the value of the final conversion to the assisting campaigns and hence determine their true value.

An “Assist” takes its name from football where a player is credited with an assist if he or she participates in the build-up that results in the ball being passed to the person that scores the goal. 

Correlating Content Consumption

Explore provides you with a clear understanding of how different activities, campaigns and keywords affect the content viewed by the resultant visitors.  This helps you to hone messaging and identify issues so that the site and its marketing can work in harmony.