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Engage
It is well understood that personalising site content results in improved conversion rates and increased visitor retention. Indeed, the results of targeting the right message to the right person can be dramatic. Engage enables previous website behaviour to be used to determine the best messaging to be used in a visitor’s subsequent site visit. Designed from the ground up to be easy to install and simple to use, marketing managers can now achieve dramatic improvements, without the need for complex coding or expensive development.
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Explore
Explore is an analytics platform with a difference, building a life-long profile of every visitor to a site, whether they are a browser, prospect or customer. The flexibility of Explore’s visitor centric architecture provides an unrivalled platform for achieving targeted, behavioural based marketing communications. Explore provides a central repository for all online marketing and visitor data. This creates a single view, and enables accurate, accessible campaign performance comparison. Explore provides various intuitive methods to understand and improve site content, processes and navigation.
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Desktop
Cognesia Desktop is a personal workspace, where each user can organise their own work & access their favourite reports. Desktop automatically creates information it considers useful for each user, but also enables them to define their own structure and content. Desktop is designed as a collaborative working environment, where a user can take any work item and choose to share that item with another user. This collaborative approach allows users to work efficiently together, sharing the information they deam useful, and allow the rapid deployment of reports or information to those people that need it.
Desktop fully integrates with the 'Explore' and 'Engage' products.
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