PROFILING AND SEGMENTATION

Understand your Audience

Explore is the smart choice for marketing managers wishing to personalise and target their marketing messages.

Explore includes powerful profiling and segmentation capabilities that can help you to understand your audience and identify those that you should focus on.

Users of Explore can profile and segment based on any of the information stored including the marketing campaign, search term or keyword used to access the site, pages viewed, actions taken or data provided as they completed forms or performed on-site searches. In combination this information can provide a clear indication of those most likely to engage and an understanding of the reasons why other visitors might not.

Profiler

Profiler is a suite of behavioural analysis tools which allow a user of Explore to profile and segment individual website visitors based on their actions. It includes out-of-the-box integration with leading email and CRM systems enabling the use of this information to personalise marketing activities, optimise conversion rates and understand the resultant improvements.

Profiler enables a business to deliver targeted and personalised marketing messages. The result is better email open rates and dramatic improvements in campaign response rates. Profiler allows website visitor segmentation to be based on any combination of the search terms used, the content viewed, the products purchased or the activities performed. This can be used to improve campaign targeting and personalise the messages used. Once a campaign has been initiated, reports are instantly available which analyse the visitor segment and assess the impact of the marketing activity.

Tailored visitor information can be scheduled and made available to email and CRM systems for inclusion within their segmentation models. Users wishing to perform complex propensity modelling can also use the information to add website visitor behaviour to their models. Profiler enables businesses to improve their performance by delivering targeted and personalised marketing communications. Cognesia’s innovative and refreshing approach enables users of Explore to put their web data to work.

Engage

Explore integrates with Cognesia’s Engage content personalisation system which enables personalised site content and targeted promotions to be provided to visitors.