SITE OPTIMISATION

Optimise your site design, content and navigation

Explore is the smart choice for marketing managers seeking to optimise their website.

Explore provides powerful yet coherent information on the performance of content, navigation and design. By utilising advanced profiling techniques, you can quickly understand how different audiences interact with the site.

Content Consumption

The popularity of site content and the way in which different groups of visitors consume it is extremely important.  Explore shows which pages and site sections are visited by different audiences.

Path & Funnel Analysis

Explore enables you to analyse how visitors traverse your site and where they go after viewing a particular page.

Certain paths warrant intensive analysis and Explore provides the ability to correlate funnel drop-out with external factors such as marketing campaign, country and region, keyword or time of day.

Intellimap

Advanced heat-mapping and click tracking technology combine to show visitor interaction with both content and navigation.  Experience says that click activity closely mirrors visitor attention meaning that you can see at a glance which content is preferred and where to place content for best effect.

Engage

Explore integrates with Cognesia’s Engage content personalisation system which enables personalised site content and targeted promotions to be provided to visitors.