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Improve conversion by personalizing your website to each visitor, ensuring what they see has the highest relevancy.
Your content, advertising and promotions can be appropriately targeted at specific visitors based on their historic behaviour, marketing interactions, geographic, demographic and even environmental factors. Versions of your adverts, promotions and content can also be tested, to establish which variants produce the best performance.
Higher conversions
Matching your content, advertising and promotions to the right people means you benefit from increased performance.
Happier, more engaged visitors
Why not apply the same testing and targeting techniques that you use in your online marketing, to your website? These personalization features improve the relevancy of your site for each visitor, which makes them happier!
Clarity over what is and isn't working
With built-in A/B testing, it's easier than ever to optimize conversions. Test your designs, navigation, content, advertising & promotions easily and quickly.
Making your website smarter
Isn't just a bit daft that a website stays the same whether you are a Boy or Girl, English or Spanish, New to the Site or a Lifelong Customer… we think so! Cognesia makes your website smarter, delivering the intelligence it needs to react to a visitor appropriately.
Lower customer acquisition costs
Each improvement in conversion you achieve by optimizing your website lowers your CPA. Cognesia is all about squeezing the cost of acquiring new customers and extracting more from your existing ones.
Right messages to the right people
Using Cognesia, your content, advertising and promotions can be appropriately targeted at specific visitors based on their historic behaviour, campaigns, geographic, demographic and even environmental factors. This allows you to get the right messages in front of the right people.
An end to IT requests & bottlenecks
5 days to get that campaign live? We've all been there. With Cognesia on your website, you can make the changes yourself and have them live in seconds, or schedule them to appear at particular times. Empower your marketing team to have complete control.
Live in five
Cognesia is a hosted service. There is no software to install or consultants to deal with. You simply signup, insert our tags onto your web page, and you are up and running.
Real time metrics
Our reporting is simple to understand and communicates in marketing terms (clicks and conversions). Our reports update in real-time allowing you to react quickly to campaign performance.
Terrific support
Whether you are simply running a free trial, or an enterprise client, we pride ourselves on providing quick, effective, efficient support to ensure you get the best out of Cognesia.
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How do I how proceed?
The service is available in two forms, and with several possible service levels:
Online Service: Online customers enjoy affordable pricing, online support, automated billing and email support. There are four service levels to choose from and there are no contracts or commitments… you can start and stop as you need. Services start at £50 per month. Free trials are available. Click here to signup.
Premium Service: Our contracted clients benefit from best of breed account management, telephone support, invoicing and additional enterprise features. Premium services start at £500 per month. Click here for more information, or contact us on 0845 680 1920.
Who are Cognesia?
Cognesia launched as a marketing analytics company in May 2000 and has developed analytics, profiling, testing and targeting technologies. However, our true love and background is in digital marketing. We have provided high-end web analytics, profiling and marketing services to thousands of companies.
We believe that websites should offer their visitors an experience that is significantly more personal and relevant to their needs, and that achieving this dramatically improves conversion.
Why 'Cognesia'?
In 2010, we adopted the brand Cognesia to reflect our focus on developing intelligent applications for web channel data. Our name is born of two very important principles that we feel underpin the act of making websites smarter:
“Cog” is derived from the Latin Cognoscere, meaning "I am acquainted with", Cognizant, meaning “Aware of, Fully Informed, Conscious, Mindful... especially through personal experience”, and Cognition, meaning “mental process of knowing, that which comes to be known… as through perception, reasoning, intuition”.
“Nesia” is based on the Greek mnasthai meaning “To Recall, Remember” and related words mnemnon (mindful), mneme (memory) and mimneskesthai (to recall, cause to remember).
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